Christmas is a time for family and friends, so why not make the most of it? Christmas is one of the most popular times to start or grow a business. For example, if you have an online shop, this can be a great opportunity to market your brand and increase sales with products that customers know about at this time of year. With some careful planning and hard work, you can leverage the opportunity provided by Christmas to boost your small business's profits.
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Run Christmas campaign on social media
Think about what your business does and how it can be connected to the holiday season. For example, if you're a photographer, you could make a post about funny pictures of different families. If you own a graphic design company, consider making an infographic with gift ideas for everyone in the family or create some fun Christmas-themed graphics to be used as Facebook cover photos or Twitter headers.
Use christmas-themed images. There are lots of creative ways to incorporate Christmas-themed images into your social media marketing strategy using images that reflect who you are and your brand personality: Santa Claus; snowflakes; reindeer; candles or lights; holly leaves—and so much more!
People love Christmas-themed contests
If you're looking for a way to drum up some extra excitement around the holiday season, consider hosting a Christmas-themed contest. A contest is an easy and fun way to increase engagement with your customers and give them an incentive to check out your company's social media channels.
If you're looking for inspiration, there are plenty of great examples from other brands. For example, Starbucks Red Cup Holiday Contest lets customers use the cups as a canvas to create their own one-of-a-kind designs, then take a photo and share it on Instagram or Twitter with the hashtag #RedCupArt. Starbucks will collect and share its favorites in order to highlight customer creativity.
Build partnership with other business
Offering to help your fellow small businesses is always a great way to get your name out there. Consider offering them a service, or even doing a joint promotion with another small business in your community. This can be done easily by working with social media influencers who have the power to reach hundreds or thousands of people—and they may be willing to do so for free if they think it will benefit their own careers!
You can also offer up promotion opportunities on your website and other marketing platforms, such as through email newsletters. If you’re running a holiday-themed campaign this year, consider reaching out to local businesses and offering them placement on your site if they make an equal donation towards advertising costs (or something else mutually beneficial).
Leverage email marketing
Email marketing is one of the most effective ways to reach your existing customers and potential customers. In fact, it's one of the few marketing strategies that can deliver results when done properly.
The holiday season is a great time to promote special offers and other products through email. For example, if you sell Christmas decorations for stores or online shops, why not send out an email newsletter with ideas on how to decorate your store this year? Or perhaps you have some great new products that you want to highlight through email…
Make your website christmas-y
If you have a website, it's a good idea to optimize it for Christmas. You can do this by including some key images and videos.
To improve the look of your website, use christmas-themed images or videos in your banner and sidebar.
If possible, also include christmas fonts on your site. This is especially effective if you have a lot of text on the page as this will make it more eye-catching while also adding personality to the site.
Make sure that visitors know when Christmas is coming up by adding a countdown clock somewhere prominent on all pages so visitors know how much longer they have until Christmas day arrives.
Promote gift bundle
Gift bundles are a great way to get more bang for your buck with customers and clients. The majority of the time when people buy gifts, they do so in order to help the recipient pick out something specific—but this can sometimes be costly. A gift bundle offers a better solution: it allows you to pack multiple items into one package and sell them at an affordable price.
You might be wondering why you should bother with such an idea, especially if it’s not something that comes naturally or easily to you. Well, there are actually many benefits associated with creating gift bundles!
First off, they allow buyers to browse multiple products at once instead of searching through individual listings; this means customers will spend less time looking through options before finding what they like best (and thus spend more money).
Second off—and perhaps most importantly—it allows sellers greater control over which types of items appear together while also giving them room for creativity within their own presentations (e.g., by adding unique descriptions or even custom artwork onto each page).
These two factors alone show how much potential there is when using gift bundles as part of your overall marketing strategy!
Offer free shipping
Offering free shipping is a great way to attract new customers. It can also be an important tool for retaining your existing customers, especially if you regularly offer free shipping on all orders.
Offering free shipping for a limited time is one of the easiest ways to generate revenue without spending any money (assuming you have enough inventory). You can offer this through social media or email marketing campaigns, which are both relatively inexpensive and easy to set up.
You could also offer free shipping on orders over a certain value—for example, $50 or $100—or just during the holidays when shoppers are more likely to spend money anyway.
For small businesses with low margins and tight budgets, offering free shipping on specific products might be the best option because it doesn't require as much effort as other types of discounts or promotions do.
Christmas-y packaging
Christmas packaging is an excellent way to encourage customers to buy more of your products. Here are some things you should know:
Christmas packaging materials: Try using gift wrap, wrapping paper, ribbons and bows, sticker labels, tissue paper and tags. You can also incorporate seasonal themes like snowmen and pine trees into your designs.
Christmas packaging trends: Colourful patterns are popular this season because they add a festive feel to an otherwise ordinary product.
Examples of Christmas packaging: Don't forget that there's nothing wrong with being traditional when it comes to your Christmas packaging ideas! Consider incorporating red or gold elements into the design if these colours appeal to you personally; this may help achieve consistency through all aspects of your brand identity (logo colour scheme included).
Try not overdo it when adding glitter or sparkles - if these details aren't tastefully applied then they can look cheap instead of classy!
Conclusion
This holiday season, it’s important to remember that your small business marketing doesn’t have to be stressful. Every small business can find a way to make the holidays special, whether you choose digital or in-person techniques. With these tips and tricks in mind, we hope you can make this Christmas one of your most memorable yet!
